At a high-profile event on 8 Oct. 2019 in Sofia, Bulgaria, hosted by Interpartners Group, SEEnthesis alliance was officially launched in the presence of top managers of leading local and international companies, as well as of reporters from the key business news media in the country.

The news received extensive coverage in Bulgaria as leading general and business media outlets like Capital Weekly, ManagerNews, 24 Hours and Bloomberg TV reported on the inception of the alliance. The event was also covered by news media in Romania.